I have a Sony and would go for Philips , ambilight looks so good and at this price both are pretty the same not major difference

Ambilight is a gimmick. Get Sony.

Well Sony might be a bit more powerfull because of MT5893 but essentially its a question of IPS (sony) vs MVA(VA) (Philips) panel based on displayspecifications.com

I own Philips 7303 from 2018 and because it has Ambilight which I quite enjoy (set ambilight in game mode to react to each frame and play "KickAss" movie scene when the girl is using flashing led distraction - mindblow immersion!!!) watching it in dark room, so as I have VA panel direct backlight I get really good blacks - no IPS glow or what its called.

At the same time both TV's are direct LED if we can trust in displayspecifications.com and I dont know how/if that affects IPS - I imagine it makes it better, because a friend boutgh LG tv with IPS and edge lit panel with local dimming (which as its lit from edges is more like "column lighting" not dimming, and to me seems quite unbelievably horrible)

Then obviously IPS has better viewing angles which matters if not everyone will be sitting directly in front of TV - in my experience with my TV it seems that VA panel looses a tiny bit of saturation at angles and in some cases when some movies dont use exactly black color but a bit tinted blacks watching directly at 90 degrees I can slightly see a bit of "vignette" (definition taken from Photoshop camera raw lens optics adjustment lol) for the dark bits in image or color shifts - its not that much anoying and only noticeable at some specific cases, but I have 43 inch and it might be more noticeable for 70 inch TV. To sum up - there is some minor changes in 90 to 100 degrees and then a sloooooooooooow shift from 100 to 178 degrees. But keep in mind that I have VA not MVA so I dont know how similar they are.

As of my experience with Philips - I have one stuck pixel at the bottom over these 2 years. And I feel like I am forced to follow toengel.net/philipsblog/ to see newest updates and install them manually, because not always searching for updates gives me the latest ones.

I did a direct comparison between the Philips, Sony, LG, Samsung & Panasonic. The panel is the same between the LG & Philips. The Samsung actually was pretty poor. Panasonic was good but software a bit crap. Ended up with the Sony as it seemed much better than the others like for like. Even other half who is notoriously ‘I can’t see any difference’ picked the Sony out as being head and shoulders above the others side by side. I’m actually really impressed - picture quality is outstanding. Also lots of websites where you can get the professional settings for the Sony TV’s.

Sony XH95 or XG95 is miles better than XH80. Atleast were I'm from, price difference is small and it's worth paying more for 95series.

I have bought a 75PUS8303 a year ago, a 3500€ tv, got it on sale dor less then half the price Pros: large, ambilight, android tv (kodi, sideloading, ...) Cons: backlight bleeding, no Airplay, no Apple TV, remote.