These are ads. This is a second try to insert ads after people responded angrily with the Playstore Featured channel section on home screen. I would prefer to show us content from our installed apps or when we choose an app icon shows you specific content from that app like tvOS does. Googles strength is search and it's a shame we don't have an app like Apple TV app. That kind of content with curated high quality backgrounds and videos are acceptable.
Soon I expect Honda, Lexus and Pixel ads...
Also where are apps like Google Photos, News, Weather and Home?
Just turn it into a fire tv already jeeze. I’m sure everyone that spent around 200 usd for a shield will love the fact that the manufacturer is adding unremovable ads.
What a fucking joke. If Apple can get it’s head out of its ass with that remote. I might just switch from my shield to an Apple TV in the future. At least there’s no ads.
No thanks!!!
One will think of them as 'cinematic teasers' others will see them as ads.
Great. So my Shield TV interface will become one giant advertisement.
Fuck Google. If Siri weren't so shit I would have already moved to Apple.
Elmo haters
Android tv is nice. I bought a Sony TV 6 years ago, (a pretty cheap model) and it still receives android updates, and works great.
My brother on the other hand owned 3 different Samsung tv's in that period, cause Samsung keept developing 'new' smart TV OSes and ditching the old ones.
This is part of the reason I bought a mi box to use on my fire TV so I didn't have to deal with the shite UI and constant ads. Thanks a lot, Google.
don't see anyone in my country paying for those so hopefully I don't see them, hell no one even supports Play Next (looking at you Netflix)
Yeah this is a feature I’m ok with them keeping in the US
If it's anything like the recent Google Play store update that plays full screen previews in the background, then it'll run Ok on my Shield and run like shit on my Sony TV.
I'd say, the good news here are, no need of OS update to push changes to Android TV.
Hope they pick up the pace and bring more and more features to the platform.
Who are they tryna fool with the whole "cinematic trailer" bullshit.
It's ads. Plain and simple.
That looks neat.
Main point is monetization....but looks nice though. Anyways, has anyone gotten the update yet?
Nooooooooooooo
Is this only on the latest Android 9 versions?
Awful. Glad I don't use the stock Leanback Launcher.
They're dipping their toes in the water in prep for Sabrina .
Where do we go to protest this?
Why the downvote? I'm serious. I mean 'complain', not march in the streets, you gobs.
Edit: I found this feedback link from another post- https://support.google.com/androidtv/answer/9654581?hl=en
There's a reason people don't want videos to play automatically, without an option.
Data caps are a real thing, and no-one wants to use their entire cap with stupid auto play videos.
Anyone know how to block this with pihole or something?
I paid a decent chunk of money for my shield and I shouldn't have ads on the fucking homescreen.
or maybe a custom launcher? i should do some research to see what customization can be done...
Will a developer be able to make a launcher that turns it off? Or is Android TV more locked down than that now? If it's an option huge opportunity to make something simplified!!
Can't get home and turn off auto update fast enough. What a way to kill the market
Yet another reason why you might just as well buy a cheap 4K Fire TV stick: the UI isn’t going to be a whole lot better on stock any more.
I hope we can turn them off ☹️sad day
Is this a server-side update, or OTA?
Source?
what version of android tv is it?
This is for all android tv.? (49x9000e)?
Gross
Thought it was rolling out to USA only for.now 🤔
Google has to make this feature optional and not force it on people. It's bad in every possible way: takes bandwidth and screen space and is just plain ugly.
This kind of garbage wont run for 1 second on my TV. They should roll out a "recent apps" menu.
Hope you can turn it off!